Why this page exists
A site that reviews casinos and links to them is being paid by somebody. Pretending otherwise is the oldest trick in this industry, and readers are right to assume the worst when nobody will say.
UK advertising rules require a commercial relationship to be made clear. So does basic honesty. This page is where it is made clear.
Which links are commercial
Links that go to a casino — the Visit buttons, and brand names that take you off site — are commercial. If you open an account through one, the operator pays a commission.
It costs you nothing. The offer you get is the same offer you would get by typing the casino's name into a search engine yourself.
Links to regulators, support services and other pages on this site are not commercial and never have been. GamCare, the CGA register, the Gambling Commission — nobody pays for those and nobody could.
What it affects
This is the part most sites will not answer, and it is the only part that matters.
To be completed before launch
Whether commission affects which casinos appear here, and the order they appear in, must be stated plainly in this section. The site's own research notes say rankings are commercially determined; the pages currently describe the site as independent. Those two cannot both stand. Settle it, then write it here in one unambiguous paragraph — and make every other page match.
What it does not affect
Whatever the answer above turns out to be, these are recorded the same way regardless of whether an operator pays:
- The licence reference, and whether it checks out on the CGA register. A failed check ends a review; commission does not change that.
- The measured withdrawal time. It is timed, not quoted.
- The bonus terms — the wagering, the cashout cap, the max bet — read from the terms rather than the advert.
- The warnings. A legacy licence with no dispute route is described as exactly that.
The method behind all of it is on how I rate a casino.
Telling them apart
You should not have to take our word for which links are commercial. Every one of them carries rel="sponsored" in the page source, which is the honest machine-readable marker for exactly this.
If you would rather not use a commercial link, type the casino's name into a search engine. Nothing on this site is withheld from you for doing that, and it makes no difference to what you get.
